Tracy Higginbotham is the Founder and President of Women TIES, LLC (Women Together Inspiring Entrepreneurial Success) a company dedicated since 2005 in promoting, publicizing and uniting women entrepreneurs and their companies online and in person to cultivate strong economic relationships to advance their companies and eradicate pay inequality. Tracy believes strongly in the buying and selling power of women.

1995 -Tracy created her first company – Five Star Events – an events management company which she still runs today on a part time basis. 

1996 - 2005 - Tracy became President of a local women’s business organization making her instrumental in bringing women entrepreneurs together in the early and growth stages of business ownership in Central New York.

2005 - Higginbotham created Women TIES, LLC to promote, publicize, and unite women entrepreneurs across New York State online and in person at events to increase their opportunity for sales and help eradicate pay inequality.

2011 - Higginbotham created a division of Women TIES, LLC called the “Women’s Athletic Network” which promotes athletic events for women entrepreneurs to participate in, train for or support as spectators.

2017, Tracy created the Women TIES Equality Division
 to unite women who are interested in being more involved with equality issues for women. The idea stemmed from her dedication to women, the 100th Anniversary of New York State Women's Right to Vote and the Women's March on Washington. The Women's Equality Division will focus work and activism on women's issues that include equal pay, supporting female politicians, advancing sports in women, sexual assault and any other issue that directly impacts women. 

Higginbotham is a graduate of the State University of New York at Oswego where she earned a Bachelor of Science degree in Business Administration and post graduate studies in Business Management.

Tracy’s dedication to supporting women entrepreneurship was recognized by the Small Business Administration twice – once in 2005 and again in 2011 when she received the Region II "Women Owned Business Champion Award." The Women Business Champion award is given to someone for their significant contributions as an outstanding small business person and for dedicated support of small business.

Higginbotham has received numerous awards including: the 2015 WCNY "Women Who Make America Award," 2013 Zonta Crystal Ball Award, Women in Business Award, 25 Women in Leadership Award, the Girl Scouts "The 100" Who Inspire Girls to Achieve and Lead Award," 40 Under 40 Award and the SUNY Oswego Alumni Association Community Service Award.

Higginbotham is an Advisory Board Member of the State University of New York College at Oswego School of Business, Board Member of the Upstate Women's Business Center in Utica, Advisory Board Member of Maureen's Hope Foundation, Past Chair of the Women's Group for Franciscan Northside Ministries, and Past Board Member of Khoros Performing Arts for Children. 

She was the columnist of the Syracuse Post Standard's "Ask the Entrepreneur" column for 11 years from 2001-2012. She is also the Past Chairwoman of the 40 Below Emerging Entrepreneurs Program, and Past Public Relations Co-Chair of the Women's Fund of New York in Syracuse. 

Higginbotham is also a published writer whose inspirational short stories and articles appear in several national publications and books, including the 2009 “Chicken Soup for the Soul: Power Moms” and 2019 “Chicken Soup for the Soul: Running for Good” editions.